You remember the time when grandma finally showed you her recipe or Grampa explained his medals from the military and why he really got thdm? A senior discount for the services and goods provided is a thank you to seniors for paving the way. Why should they work for retirement only to get less money and no perks with more expensive drugs? Have you ever had a senior enlighten you? Teach you? Correct you? Give their history that helps you know yours a bit more? Honor them.